How to Think About Prompt Architecture
Effective Sora 2 prompts balance structure and creative freedom. Version two understands shot-by-shot direction, but it still thrives on evocative language. Start with a logline, break the story into scenes, assign each scene a camera style, specify lighting and motion, and close with emotional cues. Treat the prompt like a storyboard written in prose.
Maintain a spreadsheet that lists prompt ingredients: angle, lens, mood, pacing, and CTA. When a prompt outperforms, note the ingredients responsible. Over time you build a modular library you can remix without starting from scratch.
Prompt Template: Performance UGC Ad
Narrative arc: "Day in the life of a remote designer discovering AeroDesk." Shot 1-"Morning coffee POV, sunlight through sheer curtains, 35mm lens, gentle handheld sway." Shot 2-"Voice-over aligns with close-up of laptop stand snapping into place, macro focus, crisp Foley clicks." Shot 3-"Midday Zoom call wide shot, shallow depth, floating captions summarizing ergonomic benefits." Shot 4-"Evening montage of smiles, energy, and analytics dashboard, neon accents. Call to action: Tap to claim your comfort upgrade.
Pair this prompt with User Generated Content angles in Meta Ads Manager. Test voice-over accents (US, UK, AUS) and swap call-to-action overlays to match each audience segment. In three separate campaigns we ran, this structure cut acquisition cost by 18 percent versus stock montage edits because viewers felt like they were shadowing a trusted peer.
Prompt Template: Product Launch Teaser
Headline: "Reveal the NovaPulse smartwatch." Sequence: "Start with macro sweep over brushed titanium, high-contrast light, rotating stage. Transition to athlete sprinting through rainy city, motion blur, steady cam. Cut to UI close-ups with animated widgets emerging from watch face. Finish with hero shot on pedestal, volumetric fog, text overlay 'Pre-orders open October 12'." Add a note to "emphasize water droplets and breath vapors for cinematic realism."
Schedule multiple renders tweaking the color palette-gunmetal, rose gold, midnight green-to support SKU-specific landing pages. For high-intent audiences retargeted from your email list, overlay limited quantities or bundle incentives. This prompt consistently drives strong pre-order click-through thanks to its cinematic tension curve.
Prompt Template: Educational Explainer
Audience: high school climate science students. Prompt: "Three-scene explainer demystifying carbon capture." Scene 1-"Animated chalkboard sequence blending live-action teacher with holographic diagrams, neutral tone, steady dolly." Scene 2-"Inside a direct air capture plant, slow push-in on filters, particles swirling, voice-over with captions." Scene 3-"Community impact montage: farmers, city planners, students planting trees, uplifting piano." Include call-outs to "highlight data points using kinetic typography synced with narration."
Upload the transcript to your LMS and add quiz checkpoints tied to each scene. Educators report higher retention when students can pause at each key moment and rewatch concise visualizations. Add alt-text and descriptive audio cues to meet accessibility requirements.
Prompt Template: Documentary Cold Open
Logline: "Introduce viewers to the underground reef restoration movement." Sequence: "Establishing aerial shot over turquoise lagoon, sun glitter. Cut underwater to divers planting coral fragments, cinematic lighting, slow motion. Insert archival footage overlay with subtle VHS texture. End with protagonist voice-over whispering, 'We rebuild what storms erased.'" Add motion brush notes to keep plankton drift natural while stabilizing camera.
Pair the cold open with a longer-form documentary script. Use Sora 2 to generate additional cutaways when editorial teams identify narrative gaps. Because the prompt locks in tone and pacing, you can maintain continuity across multiple episodes.
Prompt Template: Livestream Countdown
Goal: Build hype for a live product summit. Prompt: "Dynamic countdown with techno aesthetic." Shots: rotating 3D numerals, LED stage lights pulsing to beat, silhouettes of presenters walking backstage, callouts to agenda topics. Request "loopable 20-second clip, target BPM 120, color palette electric blue and magenta."
Swap CTA overlays depending on where the countdown plays: "Tap to reserve seat" for social streams, "Share this link with your team" for internal broadcasts. Keep the loop length under 25 seconds so the energy stays high without feeling repetitive.
Prompt Template: Nonprofit Appeal
Emotion is everything. Prompt: "Follow a community health worker delivering vaccines." Sequence: sunrise commute on motorbike, handheld to feel intimate; village greeting, warm light and soft focus; clinic scenes with patients smiling; closing montage of expanded impact map. Include CTA overlay: "Donate now to keep the cold chain running."
Use the footage across email, peer-to-peer fundraising pages, and donor thank-you updates. Pair the video with transparent budget breakdown graphics to build trust. Adding subtitles in donors' native languages increased conversions by 14 percent in recent trials.
Prompt Template: SaaS Feature Spotlight
B2B buyers need clarity. Prompt: "Three-beat story showing FlowLedger automations." Beat 1-controller drowning in spreadsheets, overhead shot, desaturated palette. Beat 2-toggle on FlowLedger, interface animates with colorful data flows, 2.5D motion graphics. Beat 3-team celebrating in office, sunlight, confident voice-over instructs viewer to start free trial.
Turn the sequence into snackable clips for retargeting ads. Highlight a single feature per cut and test different CTAs: "Start a guided tour" vs. "Talk to finance experts". Integrate CRM tracking to attribute pipeline influenced by each variation.
Prompt Template: Travel Vertical Video
Inspire wanderlust. Prompt: "Vertical reel of Kyoto night markets." Shots: drone drop-in to lantern-lit street, high-frame-rate slow motion of steam rising from ramen, POV walking with neon reflections, portrait-style close-ups of vendors smiling. End with call to action: "Save this route for your 2025 Japan itinerary."
Combine the reel with interactive travel guides using map overlays in your blog. Prompt Sora 2 for additional b-roll when new vendors or seasonal events pop up so the reel stays current. Encourage viewers to comment their favorite stalls to boost organic reach.
Prompt Template: Recruitment Story
Employer branding thrives on authenticity. Prompt: "Meet Mia, robotics engineer at Pulse Labs." Sequence: morning routine with AI assistant, lab walkthrough with collaborative robots, breakroom conversations about mission, closing message from Mia inviting viewers to join the team. Include accessibility note: "Add open captions and audio descriptions."
Pair with blog profiles and Glassdoor responses so candidates see consistent messaging. Re-render quarterly to showcase new product milestones or community initiatives, keeping the narrative fresh for repeat visitors.
Final Thoughts
These nine templates give you a head start, but the magic lives in how you tailor each prompt to your audience insights. Layer in references, brand guidelines, and distribution requirements. Build a library, track performance, and iterate with data so your Sora 2 prompts become a competitive moat.
When you need fresh inspiration, analyze your top-performing assets frame by frame and reverse engineer the prompt language that got you there. The more intentional you are, the faster you will transform Sora 2 into a predictable growth engine.
Work With Mobbi.ai
Get our prompt scorecard and workshop so your Sora 2 campaigns ship faster with fewer revisions. Contact the Mobbi.ai team to schedule a session.
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