The Quick Answer on Luma Pricing
Luma AI Dream Machine offers a free tier plus paid plans. The legacy ladder runs Lite at $9.99/month, Plus at $29.99/month, and Unlimited at $94.99/month. In March 2026 Luma added a new Agents ladder — Plus, Pro and Ultra at $30, $90 and $300/month — with no free option. API access is billed separately, and credits do not transfer between the Dream Machine app and the API; you fund each wallet on its own.
For creators who mainly want high-quality generation, Mobbi offers Sora 2, Veo 3 and Kling — the models Luma competes with — at a lower effective cost, with a genuine free daily tier and a built-in editor.
- Free tier available (legacy ladder)
- Lite — $9.99/month
- Plus — $29.99/month
- Unlimited — $94.99/month
- New Luma Agents — $30 / $90 / $300/month, no free option
Dream Machine Plans — Legacy vs the New Agents Ladder
There are effectively two Luma pricing systems in 2026. The legacy Dream Machine plans (Lite, Plus, Unlimited) still exist and keep a free tier. The newer Luma Agents tiers launched in March 2026 lead the marketing site at $30, $90 and $300, with Pro offering about four times Plus usage and Ultra about fifteen times — and no free option. The public pages do not always publish exact credit totals, which makes per-video cost hard to pin down without testing.
- Legacy: Lite / Plus / Unlimited, with a free tier
- New Agents: Plus / Pro / Ultra at $30 / $90 / $300
- Pro ~4x Plus usage, Ultra ~15x
- Credit totals not always published
Luma API Pricing
Luma offers a separate API for developers, billed independently of the consumer subscription. Credits do not move between the Dream Machine app and the API wallet, so you fund each one separately. For developers who want model variety and a single balance, an aggregator API is usually simpler and cheaper than maintaining a Luma-only wallet.
- API billed separately from app subscriptions
- Credits do not transfer between app and API
- Fund each wallet independently
Cheaper Alternative to Luma — Mobbi AI
Mobbi gives you Sora 2, Veo 3, Kling 2.6, Seedance, Hailuo and more from one workspace, with a built-in editor, lip sync and 8K upscaler, on a single credit balance with a free daily tier. For the realistic and cinematic video Luma Dream Machine is used for, these models match or exceed it, at a lower effective cost and without juggling separate app and API wallets. Developers can use the Renderful API with USD or USDC billing and no separate-wallet friction.
- Models: Sora 2, Veo 3, Kling, Seedance, Hailuo
- One balance, free daily tier, no split wallets
- Built-in editor, lip sync, 8K upscaler
- Renderful API for developers
Which Luma Pricing Path Is Right for You
Casual user wanting to try Luma specifically: the legacy free tier or Lite at $9.99. Active creator: compare Luma Plus against a Mobbi paid plan on effective cost per finished clip — Mobbi usually wins and adds model variety. Heavy user: the Luma Agents Pro or Ultra tiers are pricey; weigh them against Mobbi credits. Developer: the Renderful API avoids the split app-and-API wallet setup.
Frequently Asked Questions
How much does Luma Dream Machine cost?
Legacy plans run Lite $9.99/month, Plus $29.99/month, and Unlimited $94.99/month, with a free tier. The newer Luma Agents tiers (March 2026) are Plus $30, Pro $90, and Ultra $300/month, with no free option. The API is billed separately.
Is Luma AI free?
The legacy Dream Machine ladder includes a free tier with limited generations. The new Luma Agents ladder has no free option. For an ongoing free tier across Sora 2, Veo 3 and Kling, Mobbi gives free daily credits.
Does Luma have a separate API price?
Yes — the Luma API is billed separately from the consumer subscription, and credits do not transfer between the Dream Machine app and the API. You fund each wallet independently.
Is there a cheaper alternative to Luma?
Yes — Mobbi runs Sora 2, Veo 3, Kling and more on one credit balance with a free daily tier and a built-in editor, at a lower effective cost than Luma for comparable cinematic video, and with no split app-and-API wallets.
What is the difference between Luma's legacy and Agents pricing?
The legacy Dream Machine plans (Lite/Plus/Unlimited) keep a free tier and lower entry price. The new Agents ladder (Plus/Pro/Ultra at $30/$90/$300) targets heavier use with more capacity but no free option.
Final Thoughts
Luma pricing in 2026 is split between the legacy Dream Machine plans (from a free tier and $9.99 Lite) and the pricier new Agents ladder ($30 to $300), with the API billed on a separate wallet. For most creators, an aggregator like Mobbi delivers the same class of cinematic video across more models for less.
Try the models Luma competes with free on Mobbi — Sora 2, Veo 3, Kling and more, one balance, built-in editor. Daily credits, no card.
Work With Mobbi.ai
Try Mobbi AI free — Sora 2, Veo 3 and Kling on one balance, lower cost than Luma, with a built-in editor. Daily credits.
Explore Mobbi.ai Platform